Its time for a vacation! Pack your bags now, and let Unpacked get you there.
The purpose of this project, was to create a viable travel website and company capable of reaching market. Wire framing, research, and a multitude of process work would be needed to arrive at an apt website design solution. This project needed to demonstrate originality in an over-saturated market. The final design must be AODA/WCAG compliant in it's design and appropriate French translation would be needed for all aspects of the website to ensure various usability standards and practices for a Canadian launch.
- Creation of a travel website company.
- Wireframing and iterative design approach.
- Brand assets including logo, wordmark and company synopsis.
- Minimum 4 webpages showcasing different layout/structure and maintaining a high-fidelity final design capable of being launched into market. Broken down into 1 landing page, 2 content-driven pages and 1 checkout or booking page.
Research into various competitive designs, brands, layouts and functions of websites helped establish a strong foundation. Most of the research analyzed travel information and customers' interest in travelling abroad within differing age ranges. Within the preliminary research, demographics and information were disseminated from the content. Afterward, a brand and business model were established to suit missing needs in the market, make the segmented audience experience a priority, and investigate areas of lesser competition to allow for the simultaneous emergence of a new company titled "Unpacked." The cute logo and wordmark combination function in unison to make a travel luggage handle designed to ease new users and diminish the burden of travelling domestically or internationally. Furthermore, it fundamentally uses psychological design approaches that speak towards the website/company striving to make travelling a more accessible experience and managing to functionally and systematically focus on eliminating the complexities of a user's entire journey. It seeks to employ strategies within its interface as a business model to streamline the experience for users who want to travel quickly and efficiently by tying together and using bundled travel and hotel services.
Lead designer & creator: Greg Gulyas
Software: Illustrator, Photoshop, Indesign.
There is a lot to unpack, pun intended, with this project. The website's content utilizes hierarchical layout strategies, grids and information practices, keeping user experience, WCAG and AODA guidelines in mind. It grabs the attention of individuals landing on the hero page using a large, simple, and robust feature photo. All the essential information resides at the header and footer. The website user flow is not bogged down, leading to a functional, clean, and interactive final design that prioritizes user experience. Maintaining a functional, practical and simple design with plenty of whitespace allows users to engage more readily with the simplified content. The interface has minimized steps to get you where you need to go, and this methodology was employed heavily. Unpacked employs various UX/UI design principles but ultimately it focuses on simple shapes concerning keywords and design strategies to make function and form a priority for its users and intended audiences.
Reach out to me at greg.gulyas@hotmail.com to discuss project scope, or alternatively if you are looking for some consultations on how to achieve your ideas, or if you wanna just chat, thats cool too!
