A large philanthropic group project focused on revitalizing the D'Esterre Seniors' Centre Association!
The d’Esterre Centre project involved developing a comprehensive branding and marketing strategy to strengthen the organization’s identity, increase engagement and handle long term survivability. Through collaborative in-depth research and audience analysis, a new logo and versatile branding system were created, reflecting the centre’s local identity with dynamic elements like water and waves. The marketing plan focused on cost-effective solutions, including easy implementation across various media, ensuring long-term sustainability. The project delivered a cohesive strategy that supports the organization’s goals of increased revenue and outreach, with a scalable system adaptable to future growth.
- New logo design and branding system.
- Marketing plan/campaign.
- Website revitalization.
- In-depth research on environment, marketing and funding strategy along with audience, demographic, and analysis.
- Various print and digital media assets and deliverables.
- Project timeline, workback schedule, and cohesive organization.
- Alternative branding/marketing solution and guideline for additional certainty.
The overall process for the d’Esterre Centre project involved a highly collaborative and research-driven approach. The team began by conducting thorough research, including environmental scanning and audience analysis, to understand the organization’s current positioning and identify opportunities for growth. This foundational work informed the creation of a new brand identity, including a fresh logo and cohesive branding system designed to be dynamic, adaptable and scalable. The challenge was to unify various designers input and maintain consistency. Throughout the design process, the team worked together to develop a marketing plan that focused on increasing engagement through social media and targeting specific demographics. The team worked incredibly closely providing various and consistent feedback throughout the entire project scope. Multiple iterations of the branding were explored to ensure flexibility and cost-effectiveness, with an emphasis on easy implementation across various media. The team also created workback schedules to manage time effectively/strategically and ensure deadlines were met. Ultimately, the project was driven by the goal of creating a scalable and sustainable branding system that would help the d’Esterre Centre grow currently and achieve its long-term objectives.
Co-designer: Greg Gulyas
Team members/designers: Avneet A, Ira A, Mercedes T, and Yomna I.
Software: Illustrator, Photoshop, InDesign, Monday.com/Microsoft Excel, Premier Pro.
The final design solution of the d’Esterre Centre project successfully achieved a cohesive and adaptable branding system that aligns with the organization’s goals and values. Through careful research, collaboration, and iterative design, the new logo and branding elements provide a fresh, dynamic identity that reflects the centre’s current local heritage, historical background and mission. The marketing plan and strategies supported the organization’s growth objectives, focusing on increased engagement and revenue through targeted outreach. The final deliverables offer a practical/achievable, scalable and cost-effective solution that ensures the organization can maintain consistency across various media, positioning d’Esterre Centre for long-term success and sustainability.
Reach out to me at greg.gulyas@hotmail.com to discuss project scope, or alternatively if you are looking for some consultations on how to achieve your ideas, or if you wanna just chat, thats cool too!
